• Book marketing

    How to Launch Your Book

    I am always harping on about launching your book and making it part of the marketing plan long before it’s even hit the printing press. But many people don’t do it because they think it’s vain, expensive or they just don’t have time. None of these reasons are valid as spelled out in my last blog. It’s actually very easy and a fun part of the book process. You get to have a party! My biggest advice to authors is don’t go over the top unless you have the budget because it can get expensive if you don’t plan it.…

  • Book marketing,  Events

    Why You Should Launch Your Book

    It might not seem an important part of the publishing process to launch your book. If you haven’t thought about doing it please make sure that you add it to your promotional calendar. Not only should you do it to…