The Business of Writing

The creative output of writing is very satisfying. It might be fraught with challenges but once completed, the writing project has substance to it that can then be shared with the world. It doesn’t matter whether it’s a poem, novel, memoir or self-help book, there will be a place for it to live.

What many don’t realise is that this is just the start of the book journey. Once the thing is written, it’s time for the writer to take off the creative coat and put on the business coat. There’s no way to avoid it no matter which way you publish. Even if you’re lucky enough to land a traditional publishing deal, you will still have to be involved in the promotion and marketing of the book.

The Art of Self-promotion – and how to teach it to your authors with Karen Andrews, Angela Meyer & Blaise van Hecke (photo by Les Zigomanis).

Last week I attended the Independent Publishing Conference at the Wheeler Centre and immersed myself in all things books and publishing. It doesn’t matter how many years I’ve been doing this, there’s always something new to learn and the industry is changing constantly due to changes in technology. I was also part of a panel called ‘The art of self-promotion – and how to teach it to your authors.’ I don’t pretend to know everything about promotion but I know more than some. I also learned a lot from the many other sessions throughout the two days.

Here are my top three take-aways:

  1. Metadata is king – make sure that your book has as much data attached to it as possible. This starts with your ISBN registration and can be added to through TitlePage (you need to be a member of the Australian Publishers Association) and the data required if you are using print on demand. Ensure that you add as much information as possible including a cover image, author bio and reviews if you have any.

Why is data important? It helps with discoverability online as well as by bookstores and libraries if a customer asks about your book.

  1. Audio books are popular – thanks to platforms like Audible they are becoming more accessible and consumers love them. This has created another income stream for the book. Many traditional publishers are starting to include them in the contract of a book along with the print book and ebook. Companies such as Bolinda create audiobooks but at this stage they are not cheap to produce. This won’t stay like this for long as people realise that this is a gap in the market and solutions are created.
  2. Marketing is tricky – this remains the hardest part of the book journey (just like marketing any business is hard) but thanks to social media, there are many new opportunities out there. There is a definite gap in the market here, which is a great opportunity for people to fill. The best way to get your book out there is by word of mouth and book reviews are vital for this. Check out bookbloggersaustralia.com.au for opportunities to have your book reviewed, and check out Goodreads to set up your own author page and ask people to review your book.

There were of course many more great things that I learned at the conference but these three things are really important to have in place for the success of a book. I highly recommend you attend the conference next year to learn more.

As a writer, you may not like the business of writing. But you know what? If you don’t get down to working on it, your book will not get into the hands of your readers and it may as well sit in a box in obscurity.

Blaise the bookchick

Share ...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on PinterestPrint this page

Writing memoir is a tricky business – work in progress

Blaise 1977. Photo by Lin Van Hek

Writing memoir is a tricky business. What POV do you write in, what style, how much detail? I’ve decided to write from my childhood self. The hard thing about that is to try to not bring in too much of my adult understanding into the story. It’s impossible, really, and it takes a lot of reworking to make it work. Here’s some work in progress:

Markie brought mail from town. Mama is sad after reading a letter because her granny died. I can’t really remember Granny Whitehead very well – only a little old lady with white hair. I know that’s not why she’s called Whitehead. That’s her actual last name.

Mama walks down to the river to be by herself and have a good cry. That’s the best thing to do when you’re sad. Now that Granny Whitehead is gone, I guess there won’t be two dollars a week in Mama’s bank account. But I don’t think that’s why Mama’s sad. She’s sad because she loved her granny and her granny looked after her when her own mama was too busy. Granny Whitehead made Mama feel special when her own mama was mean to her.

Today seems to be the day for people to be dying because on the radio we heard that Elvis died. He died sitting on the dunny doing a poo.

Will Elvis be in the blood and bone now? Couzie asks. We try not to laugh when he says things like this but it’s hard because he’s always saying something funny and then we get into trouble for showing off. It’s good to see Mama laugh after crying about her granny. When she laughs her eyes crinkle up like mine.

Actually Granny Whitehead didn’t die the same day as Elvis. It took a while for the letter to come from Melbourne to the Cobargo post office, which means that she probably died a few weeks ago. Mama’s sad about that too. She didn’t get to say goodbye and she was being happy in the bush not even realising that her granny was gone.

To make us feel better, Markie makes strawberry junket, my favourite. It takes a long time to set but the kookaburras have just started laughing. They’re laughing so hard that they will probably fall out of the trees. When they laugh like this we know that it’s only about ten minutes until it gets dark and then we’ll have dinner and the strawberry junket will be ready.

Mama doesn’t seem so sad any more, now that she had a good cry. I want to ask her if Granny Whitehead is going to be in the blood and bone like Elvis but I don’t know if she’ll like the question. Only Couzie knows how to ask these things. Maybe because he doesn’t think too long about them before he asks.

***

I’m planning on publishing my memoir, The Road to Tralfamadore is Bathed in River Water, next year.  I have a lot of work still to do …

Blaise

 

Share ...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on PinterestPrint this page
Facebook Iconfacebook like buttonYouTube IconSubscribe on YouTubeTwitter Icontwitter follow buttonVisit My Instagram