• Book marketing,  Work in progress

    Event Review – Breaking the Code: from published to best-selling author

    Last weekend, Les Zig and I were part of this two-day festival held at the Belgian Beer Café at Southbank in Melbourne. The venue was very apt for writerly activity and the program was jam-packed with great topics for anyone wanting to learn about writing and publishing. Best-selling author is the thing we are all chasing. Or is it? Simply being published could be what many authors would be happy with and that was the topic of many of the discussions at Breaking the Code last weekend. The brain-child of Mat Clarke and Suraya Dewing, Breaking the Code was a mammoth task. It’s hard to pull off a program like…

  • Book marketing

    Designing a book isn’t rocket science. Or is it?

    Busybird Publishing has worked on around 300 titles over the past ten years or so. With each book, we learn a little more about what does and doesn’t work in terms of the book design and we often need to explain to authors that the setup of the internals needs more thought than just plonking it into a template. Of course it isn’t rocket science but there is a little bit of mathematics to it. Most people only think about the cover but that’s only a part of the equation. There are several factors that need to be thought out, so here are four considerations when designing your book: 1.…