• Book marketing

    The Business of Writing

    The creative output of writing is very satisfying. It might be fraught with challenges but once completed, the writing project has substance to it that can then be shared with the world. It doesn’t matter whether it’s a poem, novel, memoir or self-help book, there will be a place for it to live. What many don’t realise is that this is just the start of the book journey. Once the thing is written, it’s time for the writer to take off the creative coat and put on the business coat. There’s no way to avoid it no matter which way you publish. Even if you’re lucky enough to land a…

  • Book marketing

    Love Your Library

    What is your relationship with the library? Do you have memories of the long ago dark days when you couldn’t talk and if you did you were scowled at by the librarian behind the desk, or worse, shushed? How things have changed. Libraries are spectacular. At lease in Melbourne they are. Not only do they house thousands of yummy books but there are copious amounts of resources that you can use for free. Fabulous programs and offerings to whet your appetite for learning and entertainment. Many libraries have done away with that giant desk that separated you and the librarian and have become wonderful modern spaces with computer areas and…