Word of mouth sells books
What do you think sells books? Would a big full colour advertisement in The Age be worthwhile? It might be but you need to weigh up the return on investment. It’s been so long since I took an ad out…
If there’s no money in writing & publishing, why do we do it?
Small Press Network ran another great Independent Publishers Conference this month. It was great to get together with a roomful of writers, publishers, booksellers and library professionals. This is a unique way to look at the book world from all…