• reading

    Word of mouth sells books

    What do you think sells books? Would a big full colour advertisement in The Age be worthwhile? It might be but you need to weigh up the return on investment. It’s been so long since I took an ad out of that calibre that I don’t even know what it costs. Possibly a couple of thousand dollars? How many books do you need to sell to break even, let alone make some serious sales? I like to look at the way I find books in order to work out how to help others sell theirs. The last book I read was Fahrenheit 451 by Ray Bradbury. It’s not a current…

  • reading

    If there’s no money in writing & publishing, why do we do it?

    Small Press Network ran another great Independent Publishers Conference this month. It was great to get together with a roomful of writers, publishers, booksellers and library professionals. This is a unique way to look at the book world from all angles. As we all know, the selling of books is the hardest part of the game and there was a lot of talk about publicity and marketing of books over the two days that I attended. The biggest take home for me was that everything is in the data. Thanks to digital technology, there are many ways to get data for a book out into the world. So be sure…