Event Review – Breaking the Code: from published to best-selling author
October 11, 2018
Last weekend, Les Zig and I were part of this two-day festival held at the Belgian Beer Café at Southbank in Melbourne. The venue was very apt for writerly activity and the program was jam-packed with great topics for anyone wanting to learn about writing and publishing.
Best-selling author is the thing we are all chasing. Or is it? Simply being published could be what many authors would be happy with and that was the topic of many of the discussions at Breaking the Code last weekend.
The brain-child of Mat Clarke and Suraya Dewing, Breaking the Code was a mammoth task. It’s hard to pull off a program like this for the first time. Of course, there were some teething problems and the venue wasn’t perfect (aside from the beer) but overall, I think it was a success.
Of course, our session From Writer to Reader was well received because we were giving an overview of the writing to publishing process. We always aim to educate people on the pitfalls, not because we want to depress people but because we want them to be well armed with knowledge to prevent wasted time and money. There were great questions from the audience and a real attitude for sharing ideas and knowledge in the room.
There were two standout sessions that I think really gave a great perspective on promoting your book. The first was a session with Clare Dea, author of The One Breast Goddess. Clare is a specialist in speaking, so this enhanced her presentation but her overarching message was to be authentic. Own your story. When you think about this in terms of your book you might be totally confused. ‘Of course, I’ll “own” my story because I wrote it!’ But this isn’t what she’s talking about. Clare means that when it comes to promoting your book, you are the brand. This means that you don’t offer your book out to the reader and think that it’s so great that the writing will do the work of getting the book to that elusive best-seller status.
A book isn’t a book until someone reads it. So while you MUST make sure it’s well written, and that the publishing produces a great product, that is only the start of the journey. You need to then become a person who is willing to get in front of people and “own” who you are and tell everyone about your book.
The other stand out for me was Ander Louis from Up and Up Media. Andrew liked to compare the music industry to publishing. There were two things that Andrew said that really resonated with me. One was that it’s cool to call yourself an indie publisher rather than self-publisher (just like in the music industry, it’s cool to call yourself an indie musician). And just like in the music industry, as an indie artist, it takes time to gather a following. You have to do the local pubs before you make it to bigger venues. Translating this to books is helpful in looking at ways to get in front of readers.
There was a wealth of knowledge in the room at Breaking the Code and I came away with some new things to try. I hope they run it again next year. Like anything, it takes a few years to get a following and this format is no exception.