Tag Archives: blogging

The Beauty of Silence

Reflection by Blaise van Hecke

I just spent a week in Bali to reunite with family members from Tokyo and Australia and to meet my youngest nephew. Without realising it, we booked this week during the Nyepi holiday. While a little inconvenient to have this during our one week of family time, it was in fact a wonderful experience.

Nyepi is the Balinese Day of Silence or their New Year. At around lunchtime the day before, the Balinese people are itching to finish work and get home to start their holiday. The night is full of colour, noise and ceremony to send the demons out to sea. You can feel the party atmosphere everywhere you turn.

To make sure that the demons don’t find their way back, Bali is as silent and dark as possible the next day. So Bali shuts down. This is quite a feat when you know how much of a vibrant, bustling place it is from day to day. So from six on Nyepi morning, until the following morning at six the idea is that you have a day of silence and reflection. This includes no electronics, no cooking, no lights. The airport is closed. The TV stations are closed.

When we woke on Nyepi, the front of our resort was blocked from the street with a tarpaulin so that no one could see out or in. It was very tempting to peek through a gap to see the street empty of cars and people, or to see if it was some kind of joke on the tourists.

As tourists, there were some allowances. The kitchen did make us food to a limited menu. So we didn’t need to starve. The staff were playful and couldn’t wait until dark so that we didn’t ask for anything else. I heard whispers that they were going to swim in the pool.

Did I spend the day in silence? Not totally because I had other family staying at the same place. But I did spend some time reading by the pool and many hours in my room writing. It was nice to be with my own thoughts. It’s always interesting that the writing becomes much easier when you have that space to think. I managed to tackle parts of my current project that had been slow moving.

It’s not possible to be in total silence. When I go to the bush, there is a surprising amount of noise from the river, birds, wind in the trees. Even during Nyepi you could hear dogs barking on the streets. But it is possible to create space around us by removing ourselves from the constant chatter of the world by getting off our phones, turning off the TV and finding a place to simply think. It’s very important for our creativity.

Blaise the book chick

Creating Word of Mouth

My last blog talked about the fact that word of mouth sells more books. Many of the well-known books became bestsellers because of this. Alice Sebold and Dan Brown are just a couple of examples. But how do we get people talking about our books?

First of all, you need to have a platform where people can discover you. It can be a website and on social media. Some say that this doesn’t sell books. Maybe it doesn’t directly but it helps people to talk about them. The very first rule for selling books is discoverability because if no one can find it when they hear about it, word of mouth is useless.

These platforms actually have two functions. The first is to gather a fan base and the second is to sell the book. If you feel shy about putting yourself out there in the public arena you will struggle to gather a fan base. But if you’re smart about it, you can put a lot of content out there on these platforms that aren’t necessarily just about you. Remember, you want to create word of mouth about your book. So these platforms are the places to expand on everything that readers are saying about your book.

The best way to start the conversation is to ask people to read your book. You might feel like this is giving it away. But these people will be your first fans and the reviews they give will accumulate and add to the ‘talk’ about your book. They’ll also feel special about having been one of the first to read the book and will want to help you to succeed. Ask these people to tell others about it and before you know it, there are discussions creating little ripples of interest before the book hits the market.

Be as strategic as you can when asking people to read it. Think about librarians, teachers, industry professionals in your field. These are people who will talk to other readers and recommend your book to them.

So, a big part of your book marketing strategy should be to make a list of people who you will approach to read and recommend your book. Try to make a list of at least 30 and if possible, make sure you give them an actual printed book, not a pdf by email.

Blaise the book chick