What is your blog about?
In order to be able to write a lot of great content, you need to care about what you’re writing about. You also need to write about topics that interest people. Think about your own values and the kind of books you write (or intend to write). If your book is fiction, what are some of the themes through it? Is it a book about relationships, domestic violence, love or fitting in? They are all topics that you could talk about. Or are you writing a self-help book about parenting. Your blog could be about all things parenting and children. It’s worth having two or three main focus points so that you can mix things up a bit. This will be less boring for you to write and more interesting for your readers. As an example, my blogs tend to be about reading, writing and creativity.
Pick a name for your blog
You can write under your own name, and this is a good idea if you are aiming for recognition as a writer. But if you don’t feel comfortable with this, or if your name is common, you could come up with a name that encapsulates what you aim to write about. No matter what, keep it simple, as this will help people remember it. Ideally the name will have keywords in it that will help with Google searches. Register this name as your URL if you are not using an existing website.
Choose a blogging platform
Some of you may already have a website, with a page dedicated to your blog. But if you aren’t ready for a full website, you can set up a blog on a free platform such as blogger, weebly, eHost and Bluehost. Even a simple wordpress site is free and has templates.
It’s no use having a blog unless you contribute to it consistently so treat it like a business. Decide whether you will blog daily, weekly or monthly (or anywhere in between). Just remember that if you decide to do it daily you need to come up with a lot of content. Try to post a blog at a similar time each time you put it up. So if you decide it’s a weekly blog, choose a day, like Wednesday and post at the same time each week.
Blaise, the book chick