• reading

    Word of mouth sells books

    What do you think sells books? Would a big full colour advertisement in The Age be worthwhile? It might be but you need to weigh up the return on investment. It’s been so long since I took an ad out of that calibre that I don’t even know what it costs. Possibly a couple of thousand dollars? How many books do you need to sell to break even, let alone make some serious sales? I like to look at the way I find books in order to work out how to help others sell theirs. The last book I read was Fahrenheit 451 by Ray Bradbury. It’s not a current…