• reading

    Word of mouth sells books

    What do you think sells books? Would a big full colour advertisement in The Age be worthwhile? It might be but you need to weigh up the return on investment. It’s been so long since I took an ad out of that calibre that I don’t even know what it costs. Possibly a couple of thousand dollars? How many books do you need to sell to break even, let alone make some serious sales? I like to look at the way I find books in order to work out how to help others sell theirs. The last book I read was Fahrenheit 451 by Ray Bradbury. It’s not a current…

  • Telling Your Story

    Why the media is important for your book

    Digital technology has allowed the world to be so much smaller and for news to travel very quickly. Because of this many people think that all you need to do is put a few posts up on social media and readers will rush to buy your book. Not everyone is on social media and not all on the same platforms either. And because there are streams of newsfeeds, your post can easily be missed. Social media platforms seem to change things frequently too, so just when you get the hang of what you’re doing, you find out that Facebook is doing something that means people aren’t seeing you. The good…