Tag Archives: memoir

I Hate Selling (my book)

Marketing4Writers: selling your book
Marketing4Writers: selling your book

Do you hate selling? Once upon a time a writer could sit at a desk and scribble away at her masterpiece without thinking about what came next. Once it was published (if it got published) the publisher would take care of the publicity and sales and the writer would wait for the cheques to come in and continue with the next writing project. Sounds nice huh?

But have you noticed how many ‘writers’ are out there? And how many people are now bringing out books? This flooding of the market is thanks to digital technologies: it’s easier to type up your story thanks to computers and it’s quicker and easier to edit thanks to computer software and then it’s easier and cheaper to actually publish thanks to digital printing. I don’t think that this is a bad thing. I’m all for people getting their thoughts, stories and ideas out into the marketplace. What worries me is that writers are putting a lot of time and effort into creating these products and then becoming despondent when they don’t sell any books.

A book is a product. I tell people to treat it like a business. Each product needs your attention to make sure it has the best chance of success. If you really hate marketing and sales, you’ll need to make sure you organise someone who loves them. If you’ve been published traditionally, your publisher should take care of this but even that can be limited if you’re a first time published author.

Many writers don’t like the spotlight on them but if you want your book to do well, you’re going have to do something about this. Exposure is the only way to get the word out. It isn’t enough to write a great book if no one knows that it exists. You don’t want your book to be that tree in the forest when it falls, and no one hears it.

Don’t think of it as selling. Technically, you don’t need to sell anything. All you need to do is get your book known in the marketplace, with the right reader and the sale will follow. It’s not a big ask to get someone to hand over $20–30 for an item if you manage to convince them that it has something in it that they want.

It’s time for writers to stop complaining about their books not doing well if they aren’t doing anything to get the exposure. It’s a simple fact of the modern marketplace, where your book is competing for space amongst so many others. Get savvy with social media and get out there in front of people. Time to toot your own horn, even if it irks you.

Look out for opportunities to learn about how to market your book. Your local writers’ centre is a great place to start, and ask your local library if you can do a book talk, or get on social media.

We run regular workshops on writing, publishing and marketing at Busybird Publishing and have an awesome one this Saturday with Sara Hood from Marketing4Writers. Book in now and get selling!

Blaise, the book chick

A Balancing Act

IMG_7764Once upon a time, I fancied myself becoming a Naturopath and began a journey in that direction. Life happened and I didn’t keep going in that direction but I did learn a lot in that time. The biggest thing I took from my study was the term Homeostasis. In our body, this is a tendency towards a stable environment, something that our body is striving to do all the time. In life, we are always trying to strive for some kind of equilibrium too.

Humans are living on the edge of a knife. In this fast paced world, it’s hard to decipher what is good for us. We no longer know how to read our bodies or trust our intuition. People are getting fatter and less healthy despite the fact that science has made leaps and bounds in knowledge. If we now know so much why do we feel as if we know so little?

Every day, someone is being diagnosed with cancer. Every day someone is dying from cancer. How do we find a way to deal with this? Suddenly, a cancer patient is faced with death and the cure for the cancer is highly toxic. Who can afford to be sick? We are so caught up in the everyday need for earning a living that we forget what is important in this life. Even if you believe that there is life after death, don’t you want to make this life as worthwhile, healthy and happy as possible?

Life on earth seems to be about extremes. Work hard, live hard. Live the fast life and if you get sick, kill it with Chemo or Radiation. It’s all about the quick fix. Get a headache, take a tablet. Get the flu, take a tablet. Get fat, have it sucked out. Work long hours, eat badly. It’s all go, go, go, and sorry but I don’t have time for that. Work is a hassle and the kids are sick and I don’t have time for this. If we slowed down and looked after ourselves a little better we wouldn’t get sick and we would actually have the time to enjoy what we are working towards.

My point?

The secret to balance is slowing down. How can you slow down? Read a book, create something special, walk the dog. It’s not always easy to create balance in life but art is a very important tool to create a richer, more balanced life. Never underestimate its power.

So, go forth and create!

Blaise, the book chick