Tag Archives: short story journal

Creating Word of Mouth

My last blog talked about the fact that word of mouth sells more books. Many of the well-known books became bestsellers because of this. Alice Sebold and Dan Brown are just a couple of examples. But how do we get people talking about our books?

First of all, you need to have a platform where people can discover you. It can be a website and on social media. Some say that this doesn’t sell books. Maybe it doesn’t directly but it helps people to talk about them. The very first rule for selling books is discoverability because if no one can find it when they hear about it, word of mouth is useless.

These platforms actually have two functions. The first is to gather a fan base and the second is to sell the book. If you feel shy about putting yourself out there in the public arena you will struggle to gather a fan base. But if you’re smart about it, you can put a lot of content out there on these platforms that aren’t necessarily just about you. Remember, you want to create word of mouth about your book. So these platforms are the places to expand on everything that readers are saying about your book.

The best way to start the conversation is to ask people to read your book. You might feel like this is giving it away. But these people will be your first fans and the reviews they give will accumulate and add to the ‘talk’ about your book. They’ll also feel special about having been one of the first to read the book and will want to help you to succeed. Ask these people to tell others about it and before you know it, there are discussions creating little ripples of interest before the book hits the market.

Be as strategic as you can when asking people to read it. Think about librarians, teachers, industry professionals in your field. These are people who will talk to other readers and recommend your book to them.

So, a big part of your book marketing strategy should be to make a list of people who you will approach to read and recommend your book. Try to make a list of at least 30 and if possible, make sure you give them an actual printed book, not a pdf by email.

Blaise the book chick

New Beginnings – Namaste 2017

Namaste 2017. I bow to the divine in you.

Blaise by the river – image by Kev Howlett

For many, 2016 was a hellish year. Not so for me, it was a year of recovery after the hellish year of 2015. But now we can look forward to new beginnings. I’m a big believer in energy and probably use more than I have, hence the need sometimes for downtime to recover. I have a good feeling about the energy of 2017. In numerology terms it equates to the number one (2 + 0 + 1 + 7 = 10. 1 + 0 = 1), so I view that as a chance to make new beginnings. To start fresh.

The down time over the new year has allowed me time to reflect and get creative, so I have fresh ideas to implement. I’ll be releasing my childhood memoir, The Road to Tralfamadore in June, as well as working on lots of other awesome publishing projects that we have simmering away.

I’m excited about 2017. Are you? Have you been writing, drawing, reading? Creating something? Don’t beat yourself up about it if you haven’t because you need time to regroup. When you do this, the creative juices start flowing. But always keep in mind that word energy. In order to create something, and finish something, we need to put energy into it. You having nothing to work with if you don’t make a start. And you can’t complete something unless you sit down and do the work.

Yes. I hate to tell you this but it takes work to make your dreams become real. It isn’t enough to manifest them. So stop talking about writing your book and put that butt on the chair and get to it. Start writing words. One word at a time. Eventually you’ll make something. It might not be gold but it’s something that you can polish until it is.

It wasn’t my intention to get all new agey in this blog. Sometimes when you sit down to write, your brain decides for you. Funny how that happens. Maybe it’s my brain telling me what I should be doing because I don’t always do what I tell others to do!

What are some things you can do to help you get your book written? Join a writing group, find an accountability buddy, hang out with other writers, do some writing workshops and get yourself organised with our Australian Writer’s Companion. Yes, all of these things will help but at the end of the day, it’s just you with your computer/tablet/pen and paper.

So. Let’s get cracking for a bumper year.

Blaise, the book chick