Humans have been telling stories for as long as we have been able to communicate. From early cave drawings to oral stories around the fire. Stories are what bind humanity, allowing us to be connected, nurtured, entertained and educated.
Modern technology allows us to share our stories in so many amazing ways – some good, some not so good. Because there is so much out there for us to consume we can actually start to feel disconnected by so much white noise. It can be overwhelming. There is so much information, so many stories, that it becomes hard work to sift through everything.
For the person with a story to tell, there are so many ways to share it that this also becomes overwhelming. Do you write an article, a book, blog, create a video or podcast?
It always comes back to your intention, what you want your story to accomplish. If you want to write a novel, that is obviously a book. If you’ve overcome adversity that could be a book, a documentary, a series of blog posts or all three.
At our last Publish for Profit session, we had Peter Helft, from Jongleur, talk to the group about using video to tell your story or to promote your book. Peter gave us some amazing statistics about social media platforms that really make it a no brainer in terms of sharing information to the wider population. The reach is huge, it’s easy to implement and free or cost effective (paid ads).
When you think about how most people consume media, visual platforms outperform everything because the majority of us are visual communicators. If you want to find out more about the different ways we communicate, or consume material, have a think about whether you are auditory, visual or kinesthetic in your preference. This site may illuminate things a little for you: http://visualteachingalliance.com/ OR you can google it!
So what does that mean for writers? It means that we keep writing but we can use different platforms to make our audience aware that we even exist. We need to do this because we need to cut through all the noise. When you think about the fact that people buy people (no matter what story you have), we need to connect with them. This is where the whole ‘author platform’ comes in. The upshot is that visual communication should be a BIG part of your marketing plan. Share photos and videos, live stream on Facebook and you will be able to reach more people and get your story into their hands.
At the next Publish for Profit, we’ll be learning about how to blog. Go here to find out more.