The idea of a blog is to attract readers to your work. The ultimate aim is to have an army of fans.
You’ve put some thought into what your blog is about. It’s now time to have some fun and write about your chosen topics. This should be fun because you are effectively writing about what you know. Or at least you’re writing about what makes you tick.
If you’re writing about what makes you tick, this will come through as passionate writing. It’s about showing your readers who you are and what you stand for. Sometimes you may even have a chance to vent about something that is very important to you. It’s okay to be provocative because that’s a way to start up conversation.
When it comes to style and tone, just be yourself. Write like you talk. Don’t try to be somebody else. In doing this you are being authentic and your readers will more likely connect with you. And while you are ‘being yourself’ be sure to tell a story. There’s no better way to connect with readers than through a story. That’s what makes us human.
While you’re telling these stories, make sure you don’t make your blog all about you. Of course you can use anecdotes and your own experiences to make your points but don’t alienate your reader. Make it about them. Always bring it back to how they can use your stories to enhance their life.
This is the main reason why people will read a blog: to learn something. They might learn a bit about you but also learn about something that will help them. It might be that your experiences show them that they aren’t alone or that they can overcome something.
By offering your insights and experience, you are adding to a conversation about how the world works, how we might travel through this life with ease or how to tackle sticky situations.
Don’t forget to use humour in your stories and ask for feedback. This will leave your reader wanting more.