Telling Your Story

What is crowd funding?

Unknown-1It’s getting easier all the time to publish your work thanks to digital technology. Not so long ago, if you wanted to publish a book you needed lots of cash to pay typesetters and printers. Now it’s possible to publish your book using word and print on demand.

If you want your book to be a little more professional though, it’s advisable to pay for a good editor and designer to make your book  worthy of being in a bookshop.

I see you throwing your hands in the air saying, ‘I have no time to write my book and now you’re telling me I need money to publish it?’

Yes, if you want people to respect your book you need to put some thought into it. The no time excuse is not valid. It’s a matter of prioritising it. But the money aspect can be a barrier. This is where crowd funding comes in.

Crowd funding is a fantastic way to raise small amounts of money for a project from a group of people. This is usually done via the internet. There are many crowd funding companies out there where you can set up your project and ask for different amounts of money (pledges) in exchange for different products. The beauty of this is that you are not just straight out asking for money. That would be more like a charity. You are in fact pre-selling something in a way and giving your supporters some ownership of it through fostering awareness of what you are doing.

People have funded so many different types of things from books, to inventions, music videos or even products. About a year ago a father and son set up a project with Indiegogo to fund their invention, asking for only $70,000 and raised $12,488,218 USD! Check out this link:

https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive#/

This is of course an extreme example. Most people are just wanting to raise a few thousand dollars and this is quite achievable if you are wanting help to publish your book. There are so few grants available these days thanks to cuts in the Arts sectors and even then your project might not fit those criteria anyway.

We have successfully funded three books recently, using Pozible. There are many other platforms out there but I chose Pozible because it was started by Australians and I found the platform very user friendly.

In my next blog, I will talk about what you need to create a successful campaign to reach the target needed to make your book a reality.

Blaise

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