Why a Business Book Doesn’t Get Written


Business book

You may be thinking that everyone is writing a business book. The fact is there are many people talking about it but struggling to order their ideas into a coherent structure, then becoming so overwhelmed that they give up. Worse than that, they think they can’t manage to write their content so they pay large sums of money to people to help them write the book through an overpriced weekend program or an expensive mentoring situation and sometimes even a ghost writer. It’s good to get help, and to pay for it, but not if you have to re-mortgage your house

It’s not rocket science (unless your business is rocket science). You already have all the knowledge in your head from your years of experience in your field. Don’t complicate it. Here are some reasons why a book doesn’t get written:

  1. Unclear focus

If you’ve been in business for years, you literally have a wealth of knowledge to share with your reader. This doesn’t mean that you should put ALL of it into the book. There may be a few books that can be written from all that content.

Think about the problem that you want to solve for your reader and focus on that. As an example, it could be ‘How to Set Up a Business’ and the focus is the financial side of things like setting up the business structure, opening a bank account etc.

  1. Lack of planning

Once the premise for the book is settled on, the planning is easy. It’s simply a matter of planning the structure of the book and then making time to write it out. This also makes the project less overwhelming because it can be looked at in sections (or chapters), with each segment covering a particular focus on your topic.

Without planning, the book will be written in a fragmented way and it will be harder to cobble it together into a coherent book.

  1. Lack of time

Time can be the biggest hurdle to completing any project. This is especially true if the project is daunting and procrastination takes over. Time can be found if a plan is made and time scheduled to work on the book in sections. If a schedule is made to work on a chapter at a time, the whole project doesn’t feel so big. If a whole chapter can’t be done in a session, maybe half-hour blocks can be set aside each day until the content is written.

If time is an issue that can’t be resolved, consider planning out the book in dot-points, then speak it out to a voice recorder and have it transcribed, or use something like the dictation function in word. This will give you a first draft faster than simply typing it out but will still need to be reworked for readability.

  1. Low confidence in writing skills

Anyone can actually write if they want to share knowledge. It’s stored in the brain and just needs to be articulated. If you feel that your grammar, spelling and style are all lacking, don’t worry. This is why we have editors. If you at least have the important information in a sound order, an editor or book coach can help you polish it up for publication. There are countless successful people out there who can’t write well or are dyslexic but have still managed to write books that have done well.

Like any challenge, it seems hard until it’s done. Writing a book is no different. With a bit of planning it can be done effortlessly. In fact, I’ve found that people become addicted to writing books and will go on to write several, because in the planning process they have come up with several topics that were not included in the first book because it wasn’t part of the focus. The process can be fun and rewarding. If you feel that you need help planning out your book, check out our author resources or attend our next Book Camp. If you are new to business, you will find Self-made: Real Australian Business Stories, useful.

Blaise the book chick


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